Chilean at Slush 2024: MedibleGo, platform for the growth and resilience of SMEs
In 2023, they were part of the first ProChile mission to Slush - an event created in 2008 by entrepreneurs for entrepreneurs, with the idea of strengthening the Finnish and European startup ecosystem - and in this 2024, they are returning on their own initiative.
Focused on empowering small and medium enterprises (SMEs) through a deeper understanding of their customer insights, MedibleGo seeks to establish partnerships with companies interested in providing their SME customers with a structured pathway to achieve stronger growth, productivity, and profitability.
How does the platform work?
The startup founded by Francisca Gutiérrez and Rodrigo Malachias, aims to guide SME founders through a roadmap, driven by self-assessments, which includes stages such as customer research, prototyping, testing, financing, and launch.
According to the creators, by adapting each phase to the specific needs of each business, the platform can help founders develop data-driven business strategies, improve products and services, and even secure financing for sustainable growth.
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In this regard, they declare the following impact figures with their management in SMEs.
- 32% higher growth in revenue.
- 56% higher return on investment.
- 41% increase in productivity.
- Twice the growth rate compared to industry standards.
The Story of the Startup.
Despite being true engines for the economy, contributing around 70% of the GDP -according to data from the International Council for Small Business-, SMEs often have difficulties scaling or innovating, something that often stems from the use, management, and knowledge of those who bring these organizations to life.
In that context, interruptions in the supply chain, inflation, and rising interest rates have disproportionately affected smaller businesses, which often lack the extensive resources available to large corporations.
Imagine a world where SMEs had the same access to resources and knowledge as large corporations.
Rodrigo Malachias, co-founder of MedibleGo.
"MedibleGo was created to make that vision a reality, allowing small businesses to innovate and compete on an equal footing," explains its co-founder Rodrigo Malachias. The platform was developed in response to the economic obstacles currently faced by SMEs worldwide.
"In this 2024, we will have daily coverage, prior-during and after, of Slush 2024 with a series of special content, on our website and social networks. Don't forget to check it out :)"
