Unlocking Germany: Business Turku event explores growth opportunities for Finnish companies
As Europe's largest economy continues to attract international growth companies, a new event in Turku aims to help Finnish businesses navigate the complexities of entering the German market.
March, 2026.- Business Turku will host "International Growth: Germany 2026", a practical, in-person session designed for companies planning to launch or expand their operations in Germany.
Germany remains one of the most competitive and opportunity-rich markets globally. However, success in the market requires more than a strong product.
It demands:
- A deep understanding of local business culture
- Familiarity with German decision-making processes
- Commitment to long-term relationship building
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The event aims to bridge this gap by offering a structured and actionable overview of how Finnish companies can approach the market strategically.
From market insight to market entry
The session will cover key aspects of Germany’s business environment, including:
- The current economic outlook for growth companies
- The specifics of B2B purchasing behavior
- Common success factors — and pitfalls — for Finnish companies
- Leadership, decision-making, and financial management in the German context
- The critical role of trade fairs in building market presence
Participants will also gain tools to assess their own competitiveness and readiness for market entry — a step often underestimated in international expansion.
Expert insight from the field
The keynote will be delivered by Mari Kutila, Managing Partner and Founder of SILTA Market Entry Germany.
Based in Hamburg, Kutila brings over 20 years of experience working with the German market. Through SILTA, she supports Finnish growth companies in building entry strategies, establishing local operations, and developing sales and partnerships.
Her approach combines analytical expertise with hands-on execution — often working as an interim or fractional go-to-market manager embedded within client teams.
"Succeeding in Germany requires preparation, persistence, and a realistic understanding of the market. Companies that invest in these early steps significantly improve their chances of long-term success," is a key message reflected in her work.
Lowering the barrier to expansion
The event is free of charge but requires prior registration. In addition to expert presentations, participants will have the opportunity to engage in discussions, ask questions, and exchange experiences with peers exploring similar growth paths.
Event details
- Date: Thursday, April 23, 2026
- Time: 09:00-11:30
- Location: Business Turku, Tykistönkatu 4B, Turku
- The event is free, but requires prior registration: here
A strategic step toward international growth
For Finnish companies evaluating Germany as a target market — now or in the near future — the event offers a practical starting point.
As Europe’s economic engine continues to evolve, understanding how to operate within Germany’s business ecosystem is becoming less of an advantage — and more of a necessity.