Elena is an entrepreneur, ecosystem builder, and growth-driven leader with 15+ years of experience across Europes top innovation hubs, including Finland, Spain, and Estonia. She has helped fintech and regtech startups and SaaS scaleups raise capital, supported multinational giants in luxury, beauty, and travel retail (such as Hermès, Bvlgari, Procter & Gamble, and Inditex) to double sales, and delivered six-figure revenue growth in just six months as Country Manager for Spain via Bilbao SlushD a spin-off of Slush, the worlds largest VC gathering, representing over ¬4 trillion AUM.Elena also has deep experience across education, government, and non-profit sectors, collaborating with the Finnish Embassy, Spanish-Finnish Chamber of Commerce, Estonias e-Residency program, ICEX, and Basque institutions such as the SPRI Group, the Provincial Council of Bizkaia, BEAZ, and the Bilbao City Council. She specializes in blending growth hacking, operational excellence, and marketing strategy to drive visibility, market traction, and results. Her international, cross-sector background gives her sharp insights into global innovation and venture trends perspectives she brings to her work as a columnist.
