The first worldwide: HONOR opens its ALPHA Store to boost its ecosystem of AI devices
The company opened a new space in Shenzhen, where consumers will be able to experience a life with artificial intelligence, participate in exclusive experiences, and discover innovative products such as AI-based robots and agents.
HONOR, a leading brand in artificial intelligence for mobile devices, officially inaugurated its first HONOR ALPHA Store in Shenzhen, China, Bay MixC. The platform is considered an "innovation center for AI-driven intelligent life", where cutting-edge technology meets cultural inspiration.
HONOR ALPHA PLAN in action
Following the announcement of the HONOR ALPHA PLAN at the MWC Barcelona 2025, which highlighted HONOR's evolution in Artificial Intelligence, the opening of this store in Shenzhen Bay marks a fundamental step in the brand's history. The store is the physical manifestation of HONOR's commitment to an open, collaborative, and shared value AI ecosystem.
"This is not only a significant milestone in the implementation of HONOR ALPHA PLAN, but also a new starting point for partnering with industry peers. We are striving toward the future of intelligent life through AI, enabling this technology to truly permeate every device, every scenario, and every experience relevant to users' lives," commented James Li, HONOR Global CEO, at the store opening.
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Drawing inspiration from the distinctive landscape of Shenzhen Bay, the HONOR ALPHA Store boasts an open and relaxed environment, flawlessly blending advanced technology with a human-centered design. Each detail reflects HONOR's philosophy of harmonizing innovation with culture.
The design is intuitively organized around everyday life scenarios, driven by AI. In the experience zone, cutting-edge devices are carefully arranged to demonstrate how AI effortlessly improves daily life for all scenarios, from travel to entertainment.
Immersive AI Experience: Interacting with Advanced AI
Another element featured in this new store is an experience zone dedicated exclusively to YOYO, the AI assistant of HONOR. This is the best stage for experiencing AI lifestyle, AI assistance, AI content creation, and AI companionship.
Moreover, this new generation agent incorporates basic competencies in visual perception, memory, and task execution. For instance, YOYO can remember a detail mentioned earlier when planning a trip, like "on the train I prefer seats with a view", and apply it. In this way, the assistant can plan your next itinerary or even recommend a restaurant tailored to your tastes. This service, which operates seamlessly and intuitively, showcases a truly humanized AI experience.
A highlight within the experience is the AI Inspiration Café, a social space designed for people to connect over coffee and exchange ideas. To celebrate the launch, HONOR will organize interactive activities, offering unique moments.
HONOR ALPHA Store is poised to become the new milestone for technology and culture, for both Shenzhen and the world. Already open to the public, it invites all visitors to explore the latest HONOR products and experience their cutting-edge innovations first-hand.