What to expect from Samsung's Galaxy Unpacked July 2025?
With artificial intelligence taking the lead role and a story of innovation behind them, Samsung is gearing up for its most anticipated global event: an appointment that, once again, promises to change the way we interact with technology.
On July 9, Samsung Electronics will host Unpacked in Brooklyn, New York — a borough with an extraordinary spirit and a distinctive history. Brooklyn is where visionary thinking and bold ideas shape the future, so it’s only fitting that Samsung unveils the latest and greatest additions to the Galaxy portfolio in a place known for its culture, creativity and collaboration. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. ET, 3 p.m. BST, and 4 p.m. CET.
For years, Samsung Electronics has designed its devices around what people truly need, such as better performance, sharper cameras and smarter ways to stay connected. And, with Galaxy AI, it goes beyond what devices can do — it’s about how people interact with them.
As AI rapidly becomes the new user interface, it’s redefining our relationship with technology. No longer just a collection of apps and tools, the smartphone is evolving into a smart companion that understands user intent and responds in real time. This transformation moves us from reaction to anticipation — where, as AI becomes the UI, intent becomes instant.
Follow us on: 
The next-generation Galaxy devices are being reimagined around a new AI-powered interface, supported by breakthrough hardware built to unlock their full potential. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.
What can we expect?
- This July 9th, the focus will be on how Galaxy AI is redefining the smartphone as an interface, taking the technology from accompaniment to proactive understanding of the user.
- Artificial intelligence becomes the new user interface, redefining the way we interact with mobile devices.
- The next generation of Galaxy will unleash the full potential of Galaxy AI with revolutionary hardware.
An Event with History
Since its first edition in 2009 in Singapore, the Galaxy Unpacked has become much more than a launch event. It's a showcase of trends, a platform for inspiration, and a statement of principles about the future of technology.
Even during the pandemic, when the format switched to virtual broadcasts, Samsung knew how to adapt: the Unpacked event of 2020 reached over 56 million cumulative views.
With the passing of the years, anticipation continues to grow with each edition, partly because Unpacked not only showcases products, but also connects with a vision: that of transforming our relationship with technology. In that sense, the impact of AI in solving global challenges remains a key topic this year.